kimmunitee, llc
Carefully considered. Thoughtfully written. Community-focused.
From the desk of Kimberly A. Hand
I begin with a conversation.
By asking thoughtful questions and listening closely to the answers, I create feature articles, newsletters, small business stories, and social content that help business owners communicate with their customers. These stories matter because they give context to the work people do. They help customers understand not only what a business offers, but who is behind it and why it exists. They build trust, strengthen visibility, and create lasting community connections.
My work spans many years and formats. With a communications background, I’ve written as a newspaper columnist and as a feature writer for a Wisconsin quarterly publication. I’ve developed press releases for small businesses and nonprofit organizations, edited a wide range of publications (including an Amazon #1 bestselling business book), and contributed to a national trade journal. My work includes editing, website creation, and social writing.
In all of this I use the same approach. I put people at ease. My work is known for its accuracy and for capturing the right tone and feel of each subject. People are surprised by how clearly they recognize themselves in the finished pieces.
Choosing each word deliberately, my writing is clear and heartfelt because I respect the individuals who trust me with their stories. I want them to be seen and understood.
That care flows through every page and post I craft.
Features
Such attention takes shape most fully in the features I write.
My feature articles explore ideas rather than people or events, offering analysis, definitions, and practical insights into business concepts and practices. They are not time-sensitive and are meant to stay relevant well beyond publication.
Grounded in real examples, these pieces are topic-driven rather than profile-based and use storytelling techniques to inform and engage. When helpful, I point readers toward resources or next steps, always with the goal of clarity, not overload.
My features invite readers to slow down, consider a topic from a new angle, and come away with a clearer understanding of the subject itself.
Small Business Stories
People are at the heart of every small business story.
That’s why these pieces focus on owners—who they are, why and when they started, and the decisions that shaped their path.
I write about both success and struggle, including the challenges, missteps, and practical solutions that come with building something over time. These stories reflect the realities of running a small business and the resilience it requires.
Customers are part of the stories, as well. Their support often sits quietly behind a business’s success. By including that context, these stories show how small businesses grow through connection, trust, and community.
Newsletters
Effective newsletters combine clear writing with thoughtful design.
The newsletters I create are engaging and easy to read. I pay close attention to flow, layout, images, and overall readability so each issue feels intentional rather than crowded.
I follow best practices around compliance, branding, timing, subject lines and pre-headers, font choices, hyper links, white space, and calls to action. I review performance data and offer insights into how that information can guide future decisions.
That attention carries through issue to issue. The newsletters I write are the result of clear standards and thoughtful decisions. When handled this way, they build familiarity, reinforce trust, and perform well over time.
Social Content
I shape stories for social spaces.
The posts I create are concise and conversational, designed to be helpful and informative, and are supported with dynamic visuals. This might mean turning a longer story into a short series of posts, highlighting a single idea from a feature article, or shaping a caption that invites response without overselling.
I generate ideas, create the content, and manage the rhythm of scheduling and publishing so posts appear consistently and with purpose. When handled this way, my content strengthens recognition, builds trust, and supports meaningful engagement over time.
I’m Kimberly A. Hand, a writer and community builder based in Brookfield, Wisconsin.
My work allows me to spend time with many business owners. I come to understand how they think about their work and the joys and challenges they face. I enjoy collaborating on projects and shaping stories where others may not immediately see one.
I respect the craft of writing and the care it requires. My writing is clear and considered, never overworked or ornamental. I focus on presenting people and ideas accurately, check my work thoroughly, and allow the business, the person, or the idea to remain central. What I enjoy most is sharing the final piece—when everything comes together and feels just right.
Much of my current writing appears through Small Business Milwaukee, where I work closely with entrepreneurs to tell their unique stories.
Selected Pieces
Meaningful Marks
How Graphic Recorder and Illustrator Sherrill Knezel Helps Groups See, Hear, and Understand Their Own Stories
What Happens If…?
The Real Impact of Life Insurance on Families and Businesses
That’s a look at my approach.
I work best one conversation at a time.
If you think we should talk, I’d enjoy that.
You are welcome to call (262) 853-7998 or email kimmunitee@gmail.com
My work also appears on SmallBusinessMilwaukee.com
Kimberly A. Hand
kimmunitee, llc
(262) 853-7998 | kimmunitee@gmail.com
Brookfield, Wisconsin